Senior Product Marketer
Company: VirtualVocations
Location: Allentown
Posted on: October 16, 2024
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Job Description:
A company is looking for a Sr. Product Marketer to support the
Go-To-Market strategy of their CRM product portfolio.
Key Responsibilities
Drive integrated marketing plans and campaigns to promote product
vision and grow market share
Conduct market, customer, and competitive research to identify
opportunities and challenges
Collaborate with cross-functional teams to define product marketing
strategy and optimize lifecycle profitability
Required Qualifications
Bachelor's Degree
3-5+ years of experience in Product Marketing, Sales, or
Go-to-Market roles
Proven ability to develop and execute effective product marketing
strategies
Strong foundation of analytic skills to support insights and
business development
Background in CRM and/or Automotive/Retail experience preferred
Keywords: VirtualVocations, Lancaster , Senior Product Marketer, Other , Allentown, Pennsylvania
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