Marketing Campaign Manager Washington, DC Metropolitan Area
Company: Tbwa Chiat/Day Inc
Location: Washington
Posted on: October 16, 2024
Job Description:
Resonate is seeking a creative, analytical, and results-driven
professional to lead the planning, execution, and measurement of
high-impact marketing campaigns for our agency market. You'll be
part of a dynamic team at the forefront of AI-powered consumer data
and intelligence, redefining how businesses understand and engage
with their audiences. If you're passionate about driving powerful
marketing results through innovative strategies, we'd love to
connect with you!Key Responsibilities:
- Lead the development and execution of day-to-day marketing
funnel initiatives and high-level strategies for the agency
market.
- Develop and coordinate persona-based content to guide B2B
buyers through their decision-making journey.
- Build, manage, and execute B2B marketing campaigns that
generate top-of-funnel leads, nurture leads through the funnel, and
drive pipeline growth and revenue.
- Utilize a range of marketing tactics, including industry
events, content marketing, email campaigns, webinars, sponsorships,
and advertising.
- Collaborate closely with internal teams-content, design, sales,
and operations-to create, test, and implement new campaign
concepts.
- Leverage data to target specific customer segments, analyze
campaign performance, and make data-driven recommendations for
optimization.
- Prepare and present campaign performance reports, clearly
demonstrating ROI and key takeaways.
- Stay ahead of marketing trends and best practices to
continuously improve campaign effectiveness and explore new
opportunities.Required Skills:
- Proactive, self-motivated work ethic with a natural bias toward
problem solving.
- Analytical yet creative mindset, capable of assessing
performance drivers and interpreting data to recommend creative
strategy to optimize results.
- Knowledge of current marketing trends and industry best
practices.
- Exceptional organizational skills with a meticulous attention
to detail.
- Proven success in developing, executing, and measuring
marketing tactics that meet KPIs, including lead generation,
pipeline growth, and revenue.
- Solid communication skills with the ability to articulate
strategic recommendations and rationale effectively.
- Confident in pitching, advocating for, and defending new ideas
and strategies.
- Ability to build relationships and align with cross-functional
teams and internal/external stakeholders.
- Solid project management skills, capable of overseeing multiple
campaigns simultaneously.
- Ability to navigate ambiguity while maintaining focus on
clearly defined goals.
- Ability to perform well under pressure and adapt quickly in a
fast-paced environment.Education and Experience Requirements:
- Bachelor's degree in communications, marketing, or a related
field preferred.
- 3+ years of experience in communications, marketing, or related
areas.
- Experience with planning and supporting marketing events.
- Experience running B2B marketing campaigns, with a solid
understanding of the entire customer lifecycle.
- Proficiency in Microsoft Office, particularly Excel, with
experience using pivot tables and advanced functions for data
analysis.
- Experience with Asana or similar project management
platforms.
- Familiarity with Pardot or similar email marketing tools.
- Experience with Pathfactory and Google Analytics is a
plus.
- In-house experience at an agency is a strong plus.Besides the
opportunity to work with smart, fun, hard-working Resonate
employees, you will have uncapped growth potential, a work/life
balance, and a competitive suite of benefits.Location:At Resonate,
we're proud to offer a flexible work environment that combines the
best of both worlds. Our team is made up of talented individuals
who collaborate seamlessly across physical locations, thanks to our
innovative hybrid and remote work policies. Whether you're working
from home or from one of our state-of-the-art offices, you'll have
access to the tools and resources you need to succeed.Resonate is
headquartered in Reston, VA with offices in New York City, and
Washington, D.C. Be a part of the team that changes the
industry!
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Keywords: Tbwa Chiat/Day Inc, Lancaster , Marketing Campaign Manager Washington, DC Metropolitan Area, Hospitality & Tourism , Washington, Pennsylvania
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