Branch Manager
Company: Citadel Federal Credit Union
Location: Lancaster
Posted on: April 6, 2025
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Job Description:
Function
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Citadel's Market Managers are responsible for the overall success
of the branch and serve as the face of Citadel in the community.
Market Managers are responsible for directing sales and business
development, meeting operational objectives and ensuring the branch
achieves its annual goals. Through their leadership they are
responsible for developing and coaching a successful sales and
service team.
Through quality customer interactions that exceed expectations and
are rooted in the guiding principles of Citadel Class Service,
incumbent will establish a solid foundation of trust with each and
every customer thereby positioning Citadel as the best choice for
all their banking needs.
Duties and Responsibilities
Develop and manage a defined market business plan to increase
profitability, track performance, and revise plan to optimize
performance. Manage and cultivate existing customer relationships
by maintaining periodic contact to determine banking needs,
financial trends, and changes in the client's condition and
needs.
Manage a book of clients, with emphasis on cross selling and
deepening customers' relationships with the credit union through
outside calling. Provide value-based customer service.
Manage daily operation of the branch, including operations, sales,
customer service, and security in accordance with Citadel's
objectives, policies, and procedures.
Responsible for the branch achieving its annual goals. Duties
include coaching sales staff, developing direct marketing plans for
the branch, tracking and celebrating sales success.
Assure that the office meets the highest levels of service
excellence and integrity through ongoing communication of the
organizations strategies and expectations.
Lead staff and develop career potential. Ensure that staff
participates in appropriate training to perform standard sales and
service delivery. Ensure business activities are conducted in
compliance with all applicable laws and regulations.
Conduct interviews and make hiring decisions matching the
appropriate skill level to the job.
Optimize resources to achieve the greatest return in sales
generation and customer satisfaction.
Limit branch risk to preventable losses by ensuring that all branch
staff are vigilantly aware of suspicious activity and that they are
current on operational changes. Make sure branch adheres to
operational policies, compliance requirements and security
measures.
Provide sound financial decisions in conjunction with fee and
interest rate reviews. Escalate exceptions to Retail Director for
review.
Evaluate business trends for the office and collaborate with
leadership to ensure successful outcomes to business
strategies.
Serve as an ambassador of Citadel to enhance the reputation of
Citadel in the community.
Assist with customer transactions when needed, including but not
limited to cash handling, inbound calls, and problem
resolution.
Responsible for creating a positive banking experience for office
customers.
Meet and comply with all requirements set forth in the SAFE Act,
including, but not limited to, successful completion of the
required background checks and obtaining unique identifier from the
NMLS.
Remain complaint with the Bank Secrecy Act by completing annual BSA
training.
Other duties as assigned.
Qualifications and Education Requirements
Work Experience
5+ years of business development and management experience.
Financial Industry experience/ Notary preferred.
Notary
PC literacy
Ability to navigate multiple software applications
Demonstrated experience with developing and executing a sales
development plans. Excellent written and verbal communication and
problem solving skills. Sound judgment and decision making skills.
Demonstrated performance management experience. Professional
appearance and demeanor
NMLS
Proven success in coaching and leading others
Self-motivated and results driven
Proven experience in growing business through existing members as
well as externally
Strong technology, systems skills and ability to handle different
roles within the branch when needed
Education
Bachelor's Degree
Performance Measurements
Performance metrics will be established each year based on
corporate and strategic goals.
Work Environment
The noise level in the work environment is usually moderate.
Employees may experience swings in work-related demands placed upon
them by members.
Physical Demands
While performing the duties of this job, the employee is regularly
required to sit, stand, talk and/or hear for extended periods. The
employee is occasionally required to walk, stoop, kneel, crouch, or
bend. The employee will be regularly required to walk and move
fluidly within a Retail Office or Corporate Office environment. The
employee must occasionally lift up to 20 pounds. The position
requires close visual acuity. Community events can occur in a
variety of locations including indoors, outside, or at local
employers who partner with Citadel. There is infrequent travel,
unless otherwise noted.
EEO Statement
Citadel is an equal opportunity employer. All qualified applicants
will receive consideration for employment without regard to status
as a protected veteran or a qualified individual with a disability,
other protected status, such as race, religion, color, national
origin, sex, age. We maintain a drug-free workplace and may perform
pre-employment substance abuse testing.
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Citadel Federal Credit Union, Lancaster , Branch Manager, Executive , Lancaster, Pennsylvania
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