Manager of Content Strategy

Company: Janney
Location: Philadelphia
Posted on: November 6, 2024

Job Description:

Janney Montgomery Scott LLC, Philadelphia, Pennsylvania, United States of AmericaJob DescriptionPosted Tuesday, January 2, 2024 at 5:00 AMJanney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm.As Content Marketing Manager, you will build an industry-leading content strategy aligned to business objectives and enabling impactful client engagement and delivering a highly rated client experience. It will require developing an ecosystem that connects end-client content development and distribution to key initiatives across Janney's Private Client, Wealth Management, and Capital Markets Groups. You will work closely with the broader marketing team to drive the evolution of our end-to-end content capabilities, spanning creation, review and approval, and omni-channel distribution across all touchpoints of contact, including, but not limited to digital, advisor-intermediated, print, etc. This role will focus on using data-driven insights to continually optimize the content strategy, so we are delivering the right message, to the right clients, at the right time through their preferred channels.What you are good at:Integrated Content Marketing: Building and leading a comprehensive content strategy that drives key firmwide initiatives, and operationalizes planning, delegation, execution, and performance reporting.Cross-Functional Collaboration: Enhancing client engagement through deep partnership and alignment with advisor-facing business groups and functional areas including Information Technology and Operations.Content Innovation and Scale: Enhancing foundational capabilities through innovative distribution and personalization of content, leveraging new techniques such as modular content capabilities. Deploying technology to scale content delivery and distribution.Data-Driven Insights: Using client insights and metrics to continually inform and optimize the content strategy and develop more personalized experiences.Delivering a Top-Notch Client Experience: Thoughtfully integrating content to enhance the overall Janney client experience.Responsibilities:

• Develop and oversee content strategies that are "sized to" and prioritized to key business objectives.
• Work hand in hand with PCG, Wealth Management, and Capital Markets leaders to develop content market strategies aligned to business goals. Serve as the lead point of contact to provide guidance and advisement to business stakeholders.
• Drive the set-up and implementation of new content strategy, in coordination with Brand and Advisor Marketing teams, agency partners, and other related workstreams.
• Build omni-channel content distribution methodologies that increase client engagement.
• Deliver timely content strategy insight reports that continually inform the development and distribution of client content.
• Develop and maintain editorial calendar for client marketing that aligns to business objectives and client insights.
• Lead weekly marketing editorial meeting to ensure all content meets deadlines and takes advantage of omni-channel distribution.
• Write and edit content as needed; serve as final approver on all client content.What you have:
  • Bachelor's degree in Communications, Marketing, or related field
  • 10 years industry experience and understanding of advisor-intermediated business
  • Experience with implementing best-in-class content management systems
  • 5 years of people management experience
  • Experience in leading across matrixed organizations and driving business objectivesWhy work for us?Benefits: Janney believes that its employees are the key to what makes a great company. Although work makes up a large portion of an employee's life, we believe that a balance between work and non-work activities is essential to maintain quality performance and a positive work atmosphere. We offer a competitive package including Paid Paternal Leave, generous Paid Time Off, eligibility for a $2,000 referral bonus, and Professional Development Assistance Plan designed to help you make the most of your life at work and at home-today and in the future.Janney is dedicated to promoting and supporting diversity within our workplace. We provide an environment that promotes respect, integrity, teamwork, achievement, and acceptance regardless of age, disability, education, gender, gender expression, gender identity, job level, marital status, military status, national origin, parental status, pregnancy, race, religion, sexual orientation, socioeconomic status, or other protected factors. Janney is committed to equal employment opportunities and providing reasonable accommodations to applicants with physical and/or mental disabilities.Pay Type: SalaryJanney Montgomery Scott LLC, Philadelphia, Pennsylvania, United States of America
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