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Senior Brand Manager

Company: VirtualVocations
Location: Allentown
Posted on: November 6, 2024

Job Description:

A company is looking for a Senior Brand Manager to lead strategic planning and execution of marketing campaigns and brand management.



Key Responsibilities

Drive brand strategy and execute marketing campaigns that resonate with players
Oversee cross-platform marketing efforts and ensure adherence to platform-specific guidelines
Foster player engagement through community initiatives and strategic communications


Required Qualifications

Proven experience in brand management, product marketing, or community management in the gaming industry
Expertise in multi-platform launches with a track record of leading marketing efforts for PC and console games
Strong project management skills for managing complex campaigns and partnerships
Deep understanding of brand strategy and implementation of creative initiatives
Experience in community management and fostering player engagement

Keywords: VirtualVocations, Lancaster , Senior Brand Manager, Executive , Allentown, Pennsylvania

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