Digital Business and Marketing Manager

Company: T-Mobile
Location: Reston
Posted on: November 1, 2024

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!Job Overview

We're looking for a Digital Business/Marketing Manager who will be responsible for the digital marketing and sales efforts across all brands, revenue products and services, and segments, with direct commercial responsibilities to T-Mobile's customer-facing lines of business (Consumer, Emerging, and TFB). This position will influence traffic drivers and build and execute digital marketing, campaign and sales strategies by understanding T-Mobile's customers and offerings and leveraging those strategies to improve business outcomes in the form of revenue and sales. A Digital Commercial Manager will be required to work collaboratively with stakeholders, understand their unique offerings, and apply different techniques to successfully implement marketing and sales strategies.

The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. Close partnership is required with other business and marketing functions across inbound & outbound communications, planning, product, and optimization to create unified customer touchpoints that deliver on digital and omni-channel outcomes.Job Responsibilities:

• Serve as digital marketing and sales owners, leading sales/selling strategies, conversion performance optimization, marketing, and eCommerce and digital web/app merchandising/marketing to achieve critical digital business outcomes and meet the needs of customers
• Lead the overall testing, personalization, optimization, merchandising, campaign and experience plan to deliver against weekly, quarterly and annual outcomes.
• Define and meet digital channel strategy objectives and financial/growth goals, ensuring operational excellence, optimized customer journeys and experiences, and adequate resourcing
• Work with Line of Business for Business and Marketing teams to implement campaign strategy, connect the customer experience and increase outcomes.
• Provide progress reports and insights to steer investment, while continually finding ways to improve on metrics (reported by Performance & Analytics) through testing and new initiatives
• Inform the product development of capabilities/functions for selling and servicing customers within web/app channels; work with Product Managers to understand offerings and highlight differentiators to customers
• Understand and champion a customer-centric digital channel approach, delivering a strategy that optimizes user experience
• Participate in strategy review meetings with senior leaders to share updates on changing market needs and potential sales opportunities and manage conversion funnel
• Lead and efficiently scale brand awareness and customer acquisition campaigns while actively investigating and identifying high-potential opportunities to test and incorporate into channel strategy
• Own data-driven decision-making based on performance analytics and customer insightsEducation:
  • Bachelor's Degree Computer Science, Marketing, UX/design or equivalent degree (Required)Work Experience:
    • 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field
    • 4-7 years Experience using data and metrics to measure impact and determine improvements
    • 4-7 years Cross-functional project management experience
    • 4-7 years Internet B2C commerce experience responsible for site merchandising
    • 4-7 years Direct experience working in wireless or other e-commerceKnowledge, Skills and Abilities:
      • Ability to empathize with customer needs and experience products and output from a customer-centric point of view
      • Cross-functional project management, and the ability to coordinate across multiple stakeholders to meet tight deadlines
      • Marketing analysis techniques and best practices
      • Financial analysis and problem-solving skills; ability to extract clear business insights from ambiguous data
      • Ability to leverage visual and technology tools for storytelling as required (e.g., social media, Microsoft PowerPoint etc.)
      • Communication and storytelling skills; ability to tailor communication style and presentation for the appropriate audience#LI-Corporate* At least 18 years of age* Legally authorized to work in the United StatesWashington Pay Range : $99,600.00 - $134,00.00The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant. For information about T-Mobile's amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/Travel:Travel Required (Yes/No):DOT Regulated:DOT Regulated Position (Yes/No):NoSafety Sensitive Position (Yes/No):NoT-Mobile's CommitmentBase Pay Range: $76,700 - $138,300Corporate Bonus Target: 15%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ276822&paradox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile, Lancaster , Digital Business and Marketing Manager, Executive , Reston, Pennsylvania