EXECUTIVE DIRECTOR STRATEGIC PLANNING - COMCAST ADVERTISING

Company: Comcast
Location: Philadelphia
Posted on: October 19, 2024

Job Description:

Executive Director Strategic Planning - Comcast AdvertisingLocation: Philadelphia, PA, United States
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Employment Type: Full-TimePosted on: Mar 29, 2023ProfileEffectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising.Job SummaryComcast Advertising is dedicated to bringing leading advertising solutions to marketers around the globe. As our technology continues to accelerate, so do our ambitions for our clients, consumers, and the industry at large. The Executive Director, Comcast Integration, Strategy & Solutioning of Business Operations will sit at the center of Comcast Advertising, both leading and supporting operational excellence across FreeWheel, Effectv, and Comcast Consumer Services Engineering efforts. This role will balance immediate optimization and long-term opportunities to strengthen our position in the marketplace. Familiarity with advertising tech, supply, demand, ad call/log data, and inventory types (e.g., linear, OTT, programmatic) is critical, along with consulting and/or program delivery experience.Job Description

• In partnership with stakeholders, develop the sales strategy and technical enablement roadmap of the Comcast Audience Direct product for increased platform monetization.
• Align Comcast Advertising monetization opportunities with new and evolving Comcast Consumer Services product experiences (e.g., FAST, TVE, Cloud).
• Assess technical and business function considerations.
• Oversee roadmap submission for prioritization.
• Partner with CMCSA portfolio businesses to achieve advertising goals as it relates to data policy and tech improvement.
• Be a company-wide resource for advertising industry practice and standards.
• Create and advise on materials for executive presentations, project management tracking, etc.Valuable Skills:
• Genuine curiosity for how to shape advertising for today's world.
• Unflappable ability to leave a meeting with clear, effective next steps.
• Ability to think entrepreneurially while appreciating the formality of working for a high-profile corporation.
• Optimistic and a benefit-of-the-doubt perspective.EducationMaster's Degree preferred; Comcast may consider applicants with a combination of coursework and experience, or extensive related professional experience.Relevant Work Experience10 YearsComcast is an EOE/Veterans/Disabled/LGBT employer. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
  #J-18808-Ljbffr

Keywords: Comcast, Lancaster , EXECUTIVE DIRECTOR STRATEGIC PLANNING - COMCAST ADVERTISING, Executive , Philadelphia, Pennsylvania