SENIOR MANAGING DIRECTOR OF COMMUNICATIONS AND EXTERNAL AFFAIRS, FLAMBOYAN FOUNDATION
Company: LeaderFit
Location: Washington
Posted on: October 19, 2024
Job Description:
Senior Managing Director of Communications and External
Affairs
Remember to check your CV before applying Also, ensure you read
through all the requirements related to this role.
Reports To: DC Deputy Director
Direct Reports: Manages a Team of 3-4
Location: Onsite 4 days/week; Washington, DC
About Flamboyan Foundation
Guided by the belief that all children deserve the opportunity to
live a fulfilling life, the Flamboyan Foundation works to ensure
every child in the US and Puerto Rico receives an outstanding
education. In Puerto Rico, we are focused on improving reading
proficiency for students in the early grades and revitalizing the
island by making strategic investments in arts, culture, and
education. Our work in Washington, D.C. centers on strengthening
family engagement in schools and school systems across the country
through trainings, fellowships, and school-based partnerships.
Role Overview
Based in Flamboyan's Washington, DC office, the Senior Managing
Director (SMD) of Communications and External Affairs is
responsible for setting the vision, strategy, and long-term
management of communications, branding, marketing, and external
relations for the priorities of Flamboyan DC. Specifically, they
will craft and execute strategic communications strategies that
increase public visibility of Flamboyan's programmatic work,
locally in DC and across the United States. The successful
candidate will be responsible for ensuring consistency in all
communications and marketing activities in DC and across the United
States; promoting Flamboyan's brand among multiple audiences;
ensuring that Flamboyan's message is distributed effectively across
all channels (digital and traditional) and to targeted audiences;
and increasing constituent and media awareness of the vital role
that REAL Family Engagement plays in student success.
The SMD will collaborate with team leads across the office to
create messaging, secure speaking engagements, and help grow social
media reach for Flamboyan as an organization as well as Flamboyan's
CEO and Board Chair and President and COO. In addition to our
impact priorities, the SMD is responsible for the overall strength
of the Flamboyan Foundation brand in partnership with the SMD of
Communications based in our Puerto Rico office. Together, they
partner to ensure an organizational cohesion that serves all
internal and external constituencies - including staff. The SMD
will partner with stakeholders across the organization to cultivate
productive relationships and execute on communications and
marketing priorities across internal teams.
This is a unique opportunity for a strategic communications leader
to join a collaborative, caring, and inclusive team and design a
communications and marketing strategy to help Flamboyan amplify its
impact in Washington, DC, and nationwide. The ideal candidate is
deeply rooted in equity, brings an open, transparent, asset-based,
and uplifting approach to management and teamwork, and has an
authentic and unwavering commitment to Flamboyan's mission.
Job Responsibilities
Strategic Visioning & Implementation of Marketing &
Communications
- Develop and implement a vision and strategy for Flamboyan's
marketing and communications (including roles, goals, and metrics)
to help build public visibility and awareness of REAL Family
Engagement in alignment with organizational objectives.
- Develop and lead a press and media strategy focused on
increased brand awareness; strategy should include designing media
engagement strategy; initiating media pitches and interviews;
providing talking points and other materials as needed for senior
staff; and responding to media inquiries quickly and effectively,
ensuring our communications amplify our core values and commitment
to equity. Define a strong and relevant brand narrative and image
as articulated by the organization's mission, core values, value
proposition, aspirations and impact.
- Foster a cohesive organizational look, feel, and tone across
all communications channels and initiatives. This includes ensuring
consistency of design standards, quality, and tone.
- Develop, implement, and optimize a social media strategy for
Flamboyan, including Flamboyan's Senior Leadership Team, and report
out on results.
- Identify the organization's communications and marketing
related technology needs, and develop a roadmap, budget, and
execution plan.
- Maintain a strong understanding of best practices, key trends,
target market needs, and industry changes to inform future
communication and marketing strategies.
- Foster and develop the reputation of Flamboyan as the leader in
the education and family engagement spaces in DC and
nationally.
Expand External Recognition & Influence
- Translate research and data into compelling storytelling to
expand the reach and impact of the organization, with a focus on
system-level leaders and convenings.
- Manage the day-to-day operations of Flamboyan's communications
function, including branding, planning, and overseeing the
execution of the communications editorial calendar; proactively
planning end-to-end workflows; and remaining knowledgeable and
informed about the status of all tasks that fall under the
communications function.
- Lead strategy and execute approval for all earned media,
including articles for publication, press releases,
letters-to-the-editor, and opinion pieces.
- Build and maintain strong working relationships with key local
and national education reporters, editors, and
journalists.
- Manage Flamboyan's event and initiative sponsorships, ensuring
that the organization is maximizing visibility and engagement with
its partners and meeting our intention to uplift the voices of
marginalized people and creating spaces that are infused with
diversity, equity and inclusiveness.
- Build a digital strategy that optimizes Flamboyan's reach and
presence and drives deep audience engagement and adoption of our
products and offerings.
- Incorporate inclusion and equity into all internal and external
branding and communications.
Team Leadership
- Build and develop a cohesive, high performing team, driven by
impact and accountability to organizational culture and
goals.
- Set annual measurable success metrics for Flamboyan's
communications strategy, including media coverage, thought
leadership writing, speaking engagements, and social media
impact.
- Steward a culture of innovation, leveraging existing Flamboyan
assets and designing with an eye to the future.
- Promote collaboration and accountability within and across
teams, leading with optimism and building trust and credibility
internally and externally.
- Oversee the Communications and External Affairs budget,
delivering communication and marketing initiatives within
established budgets and identifying opportunities to reduce
spending or increase value at all times.
Organizational Stewardship
- Serve as an ambassador for Flamboyan's organizational brand
generally and our family engagement work specifically locally and
nationally.
- Model and foster the Flamboyan core values of People, Impact,
Catalytic Action, and Equity.
- Responsibly steward financial and human resources.
- Continuously deepen your expertise and readiness to be an
equity-centered team member and contributor in our REAL Family
Engagement efforts, self-awareness, inclusivity in your work, and
serve as an agent of change for Flamboyan.
- Other duties as assigned.
Organizational Equity + Culture Responsibilities
In addition to the responsibilities of the role detailed above, as
a member of the Flamboyan team, you will be expected to carry high
standards, contribute to a positive workplace culture, and exercise
a deep and active commitment to equity and inclusion. As a member
of the staff, you will be expected to:
Self Awareness + Maturity
- Carry a strong sense of your authentic self.
- Carry high self-efficacy and ownership of goals.
- Acknowledge and correct mistakes without ego.
- Maintain a willingness to learn and grow.
- Understand where your strength and growth areas are.
- Actively and with confidence upward manage
proactively.
- Be discrete and trustworthy, able to handle confidential
information with care and grace.
- Have high emotional intelligence and be able to navigate
nuance.
Anti-Racist + Bias Competence
- Actionably live your commitment to social justice.
- Confidently speak openly and courageously about your own equity
journey.
- Be willing to confront your own biases and hold yourself
accountable for disrupting them.
- Ask who is not at the table.
- Build time into projects to prioritize the voices that are not
historically heard or valued.
Collaboration + Influence
- Be a skilled collaborator and look for ways to include internal
and external stakeholders in your work.
- Know how to get results by leveraging the power of your
expertise and informal authority to influence internal and external
stakeholders, and discern which to use, and when.
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Keywords: LeaderFit, Lancaster , SENIOR MANAGING DIRECTOR OF COMMUNICATIONS AND EXTERNAL AFFAIRS, FLAMBOYAN FOUNDATION, Executive , Washington, Pennsylvania
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